our story

I started Fringes in 2019, selling one-of-one pieces between university semesters. What began as screen-printing T-shirts for friends became something I couldn't stop thinking about. The idea that clothing could be a genuine tool of expression. Not decoration. Not trend. Something that communicates who you are without you having to say it.

After completing a master's degree in fashion in Pōneke, I came back to Tāmaki Makaurau and built a practice around a single conviction: that a garment should grow with its wearer. That the marks of wearing, the creases, the softening, the personal weight it accumulates over time, are not signs of deterioration. They are signs of ownership.

Fringes is grounded in the dress of working women, historic and contemporary. Silhouettes drawn from labour, repurposed for a generation navigating unstable work, fractured identity, and the weight of other people's expectations. Each collection is built around a concept rather than a season. The garments explore texture, deconstruction, and layering as a way of reflecting lived experience back to the wearer.

A Fringes piece is not finished when it leaves the studio. It is finished when it has been worn, when it carries the shape of the body that chose it, and the life that body has lived in it. That is what we mean by autonomy. The garment becomes yours. Completely.

Shop now